Know-how
“Language is the dress of thought.”
– Samuel Johnson (1709-1784)
Business communication isn’t freewheeling activity. On the contrary, it’s deliberate, disciplined work. Expert communicators apply analytical thinking, tactical thinking and language to achieve the responses they seek, quickly and without confusion. They engage with a person’s status, disposition and views on the matter at hand. It’s a meeting of minds.
A to Z of successful communication
The principles of communication were developed centuries ago and refined over time. The means of communication have changed dramatically but the principles remain. Our A to Z describes the principles and shows how they’re used.
C is for Cryptic
Cryptic business communication is frustrating and time-wasting. You can take the lead in solving this.
B is for Brevity
What is the value of brevity in business communication, particularly in day-to-day emails?
A is for Audience
You’ve read a million times that you must write for your target audience. What does this mean in practice?